The Newark Museum of Art recently completed a full scale renovation and reinstallation of The Ballantine House, the late 19th-century historic mansion connected to the museum and deemed their “largest accessioned object.” During phase one of the project, TEA developed an interpretive plan and experience frameworks for the house. This included identifying target audiences and developing a big idea, key messages, and audience outcomes. We worked closely with the Newark staff to think more deeply and creatively about their goals for the project. We guided the process by asking questions, prompting discussion, incorporating new and diverse points of view, distilling and documenting information, offering technical and logistical solutions, and crafting language that captured the team’s vision.
During phase two we designed and implemented a wide range of engaging visitor experiences for the space that emphasize both the current Newark community and the community when the home was built. Some of the highlights include an introductory film featuring actors in period costumes, a room sized floor map of the city, evocative soundscapes, a record player station, and a touch station that emphasizes the skill of local Newark craftspeople. These experiences help transport visitors back in time and immerse them into late 19th-century Newark. The new house experience gives locals an increased sense of pride and/or appreciation for Newark, its diverse communities, and what they have produced and inspire others to learn more about the city. Most importantly, we hope visitors will feel empowered to participate in Newark’s future.
This blog post provides a more detailed description of our work in the house.