Jim Olson

Co-Founder and Principal

Jim is an immersive experience designer with a passion for empathy inducing storytelling. He has more than twenty five years of experience creating unique, people-centered moments that encourage informal learning and make arts, culture, and history accessible and entertaining to all.

Jim’s passion for experiential storytelling combined with his MA in Art History give him an unique perspective in creating moments that connect audiences and content. He was the Director of Integrated Media at the Peabody Essex Museum (PEM) for nine years, where he created a wide range of award winning experiences. He was part of the team that won the Association of Art Museum Curators (AAMC) Best Installation Award for PEM’s Asian Export Art gallery reinstallation in 2020. He was also a core member of the team that created T.C. Cannon: Art on the Edge of America that won an AAMC Award for Excellence in 2019, creating a wide range of emotionally elevated experiences that brought visitors closer to Cannon and his art. From 2007 to 2011, he taught the first Museums and New Media course in the Tufts University Museum Studies Graduate Program.

Jim loves building partnerships and creative collaborations, especially with artists, musicians, filmmakers, and writers. He has worked with Kirk Hamett, the lead guitarist of the multi-Grammy Award winning band Metallica; Jamie Okuma, the critically acclaimed Native American fashion designer; singer songwriter Samantha Crain; and Pat Pruitt, the award winning and internationally renowned Native American metalsmith. He recently curated climate change inspired art installations at The Arnold Arboretum with Ethan Murrow, The Rose Kennedy Greenway with Erin Genia, Fenway Park with Silvia Lopez Chavez, and several other cultural hubs around Boston. In 2023, he worked with The Safarani Sisters on a large-scale, outdoor video painting for the Akron Art Museum. He is currently working with Fred Liang and Pamela Hersch on separate art work commissions for American Ancestors.

Jim writes a beer blog and taught a popular beer appreciation class for eight years at Wellesley College that was included in the US News and World Report College Guide. He is a rabid consumer of music with an almost unhealthy interest in indie folk and Americana. He plays his guitar almost everyday and writes songs from time to time. He reports that his golf game is getting better!

ABOVE: Photograph by Bob Packert