Alicia Pritt and Cheryl Burke are the co-Founders of Theory One Design, a multidisciplinary communications and design studio committed to creating digital and built spaces of distinction. Through a variety of tools—branding, web, print and exhibit design, environmental graphics, wayfinding and interactive media—we build intelligent and compelling communication systems and memorable immersive experiences.
Alicia serves as Theory One’s Director of Strategy and Creative translating clients’ mission into clear, creative and inspiring communications strategies and campaigns through engaging narratives and storytelling. Alicia received her BA in Liberal Arts and MA in Journalism from the University of Illinois.